Cookie Policy
Your choices
Prickly Pear stores your choice and its date in your browser’s local storage under pp-consent-v1. The site stops using the saved choice after 180 days and asks again. You can change or withdraw your choice using Cookie settings in the footer.
Analytics
With your analytics consent, the Google tag sends usage data to Google Analytics 4, such as page views and clicks on email and phone links. Microsoft Clarity uses heatmaps and session recordings to show how visitors interact with the site.
Marketing
With your marketing consent, Meta Pixel can report page views to Meta to help us measure the performance of our Facebook and Instagram advertising.
Cookies observed on this site
Google Analytics sets _ga to distinguish browsers and _ga_K30DBCSKN7 to maintain session state (400 days each in our test). Microsoft Clarity sets _clck to remember the Clarity visitor ID (1 year) and _clsk to group page views into a recording session (1 day). With marketing consent, Meta Pixel sets _fbp to identify the browser for advertising measurement (90 days).
Third-party cookies
Depending on your browser and choices, Microsoft domains may also set ANONCHK (10 minutes, checks identifier sharing), MR (7 days, checks whether to refresh the identifier), MUID (about 13 months, identifies the browser), SM (session, synchronizes the identifier across Microsoft domains), and SRM_B (about 13 months, Microsoft Bing identifier). These lifetimes were observed in Chrome and may vary by browser.
How the tags are delivered
Google Tag Manager loads the measurement tags according to your choices.
Declining optional tracking
You can browse the site and contact us with optional tracking turned off.