History worth discovering.
NEW JERSEY / CAMPAIGN LAUNCHED 2023
COMMUNICATIONS / CONTENT / DESTINATION MARKETING / ADVERTISING
EXPERIENCE BEHIND PRICKLY PEAR
Old stories. New attention.
Journey Through Jersey website trafficSince campaign launch
Heritage tourism visits statewideReported by the New Jersey Historic Trust
Facebook follower growthSince campaign launch
Give people somewhere to start.
New Jersey had the battlefields, historic houses and cultural landmarks. The New Jersey Historic Trust needed a way to make those places feel like a good use of a Saturday. Journey Through Jersey gave people a place to start. Our work helped give them a reason to look.
Put the story where people already read.
We contributed to a campaign built around Jersey’s Best. Print placements gave the project a regular presence and sponsored features gave individual sites room to tell their stories. Local and network display and paid social carried those stories beyond the original readership. A creator-led Reel offered another way to picture the visit.
More reasons to click through.
Year 3 paid social click-through rate was 4.5%, five times the cited 0.9% benchmark.
From discovery to the site
Local and network display brought new readers into the project. The site gave them somewhere to take that curiosity.
Website sessions in Year 3
+28.9% year over yearNew site users from display
In under a year after layered display launchedAn audience that stayed with the story
Print and sponsored features gave the work a home. Social gave readers a way to keep up with the next story.
Facebook followers since launch
+404% growthInstagram follows attributed to campaigns
Since August 2025The New Jersey Historic Trust reported a 40% rise in heritage tourism visits statewide alongside 220% website traffic growth. The campaign figures show how much farther the stories traveled. The Trust’s visitation figure shows why that reach mattered.
Drawn from our team’s earlier work. Published figures describe the campaign as a whole.
Published campaign figures use distinct periods and attribution. Statewide visitation is reported by the New Jersey Historic Trust.
// THE SERVICES BEHIND THE WORK