From attention to admission.
NEW JERSEY / 2022–2024 RESULTS
STRATEGY / MEDIA PLANNING / ADVERTISING / PERFORMANCE
EXPERIENCE BEHIND PRICKLY PEAR
A bigger audience. A stronger box office.
Attributed ticket-sales growth2022 → 2024 / rounded
Attributed ticket sales in 2024
Reported annual ROAS range2022–2024
Make a night out easier to find.
The brief was to bring a print-led entertainment brand into digital without losing the local appeal that sold the experience in the first place. The business needed a plan it could repeat across markets, with room to speak to each audience in its own terms.
Build demand, then meet it at the box office.
We helped develop the media strategy in stages. Display, YouTube and print made the experience familiar. Search and paid social gave people a route to tickets when interest turned into intent. Streaming audio, local placements and follow-up messaging gave each market more ways to stay in view.
Three years. A clearer commercial direction.
Attributed ticket revenue, not total or incremental revenue. Source: supplied case-study summary. 2025 forecasts are intentionally not shown.
Reported attributed ticket sales rose from $1.3M to $1.8M to $2.3M across three years, with annual return on ad spend between 10× and 17×. The same plan could support local awareness and online sales because the channels had clear jobs and pointed people toward the same next step.
Drawn from our team’s earlier work. Figures are reported attributed ticket sales for 2022–2024.
Reported attributed results, 2022–2024. The 2025 forecast is excluded. Attributed ticket sales should not be read as independently measured incremental revenue.
// THE SERVICES BEHIND THE WORK